Introduction
At Xridonsen® Lights, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information about you when you visit our website or make purchases through our online store at xridonsenlights.shop.
Please take a moment to familiarize yourself with our privacy practices. The use of information collected through our site shall be limited to the purposes under this Privacy Policy and our Terms of Service to customers. By using our site and services, you agree to the collection and use of information in accordance with this policy.
Information We Collect
We collect both Personal and Non-Personal Information from you. Personal Information is information that identifies you as an individual, such as your name, shipping/billing address, email address, telephone number, and payment card information. Non-Personal Information is aggregated or demographic information that does not reveal your specific identity, such as browser information, cookies, pixel tags, device type, operating system, etc.
Personal Information
The Personal Information we collect may include:
- Contact information such as name, mailing address, phone number, and email address when you create an account or make purchases.
- Payment information such as payment card details (card number, expiration date, CVV code) and billing address when you make purchases. This information is processed securely through third-party payment processors.
- Order information such as order details, order status, and tracking information.
- Communications such as when you contact us directly by phone, email, contact form, or social media.
Non-Personal Information
The Non-Personal Information we collect may include:
- Device information such as browser type, operating system, device type, screen resolution, language preferences, referring URLs, and information about other applications installed on your device.
- Usage information such as browsing activity, products viewed or added to cart, and interaction with our website.
- Location information such as your computer or device’s IP address and approximate geographic location.
- Cookies and other tracking technologies such as pixels, web beacons, local storage, and other similar technologies to collect aggregated website usage and performance information.
How We Use Information
We use the information we collect for the following purposes:
- Provide, maintain, and improve our products and services.
- Process orders and transactions, fulfill and deliver orders, process payments, communicate about orders, provide customer support, and handle returns or exchanges.
- Develop new products and services based on users’ needs and interests.
- Personalize your shopping experience and recommend products and services that may interest you.
- Communicate with you about products, services, promotions, upcoming events, and other news about our store.
- Administer contests, sweepstakes, promotions, and surveys.
- Detect, investigate, and prevent activities that may violate our policies or be illegal.
- Perform statistical, demographic, and marketing analyses to improve our store and product offerings.
- Protect against and prevent fraud, unauthorized transactions, claims and other liabilities.
Legal Basis for Processing Personal Information
We collect and process Personal Information about you only when we have legal basis for doing so under applicable EU laws. The legal basis depend on the services you use and how you use them. This means we collect and use your information only when:
- You have consented to the use of your Personal Information.
- We need your Personal Information to provide you with the products and services you have requested.
- We have a legitimate interest in using your Personal Information – for example, to improve our services and customize your experience on our website.
- We need to process your Personal Information to comply with a legal obligation.
How We Share Information
We do not sell or rent your Personal Information to third parties. We share information about you in the limited circumstances as described below:
- Service providers: We may share your Personal Information with third-party companies and individuals we hire to provide services on our behalf, such as payment processing, order fulfillment, customer service, marketing, advertising, analytics, email delivery services, auditing, etc. These third-parties are only provided with the information required to perform their contracted services and are required to protect your data in compliance with relevant data protection laws.
- Business transfers: As we develop our business, we may buy, merge or partner with other businesses or sell some or all of our assets. In such transactions, your Personal Information may be among the transferred assets.
- Law enforcement: We may disclose your Personal Information if we reasonably believe we are legally required to do so in response to a request from a court, law enforcement agency, government agency, legal process, or other similar request seeking information relevant to national security, law enforcement, or other issues of public importance.
- Comply with legal obligations: We may disclose your Personal Information where we reasonably believe we are legally required to do so in order to comply with applicable laws, governmental requests, a judicial proceeding, court order, or legal process.
- Protect rights: We may disclose information when we believe in good faith that such disclosure is necessary to protect our rights, property, safety of our users, or others.
Data Retention
We retain your Personal Information only for as long as necessary for the purposes stated in this Privacy Policy, while we have an ongoing relationship with you (e.g. as long as you have an account with us or keep using our services).
We retain and use your Personal Information as required:
- To comply with our legal and regulatory obligations.
- To resolve disputes.
- To enforce our agreements and policies.
- To continue to develop, deliver, and improve our website, products and services.
If you request that we stop using your Personal Information, delete your account, or otherwise terminate your relationship with us, we will retain and use your Personal Information in a limited capacity as required by the foregoing purposes.
We will also delete your Personal Information upon your request, except where retention is required by law, necessary for our legitimate business interests, or to complete ongoing transactions (e.g. when payment information or order details need to be kept on file after you make a purchase).
Non-Personal Information may be retained indefinitely to improve our services.
Your Choices and Rights
You have the following choices with regards to how we handle your Personal Information:
Opt-out of communications
You may opt out of receiving promotional communications from us by using the unsubscribe link within each email, updating your email preferences in your account settings, or contacting us directly with your request.
Access
You may request a copy of the Personal Information we hold about you by contacting us directly.
Correct
You may request the correction of inaccurate or incomplete Personal Information by contacting us directly.
Delete
You may request the deletion of your Personal Information by contacting us directly.
Object
You may object to the processing of your Personal Information, request restriction of processing your Personal Information, or request portability of your Personal Information by contacting us directly.
Complaints
If you have any complaints about our handling of your Personal Information, please contact us first so we can try to resolve your complaint directly. You also have the right to lodge a complaint with your local data protection authority.
Security of Your Information
We take reasonable administrative, physical and electronic measures designed to safeguard and protect your information from unauthorized access, use and disclosure. This includes measures such as encryption, firewalls, site monitoring and physical security.
While we make reasonable efforts to safeguard your Personal Information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
Cookies and Other Website Usage Information
We and our service providers use cookies, web beacons, pixels, tags, scripts and other technologies to automatically collect and record information about your usage and browsing activities on our website and other sites, including your IP address, browser type, Internet service provider, referring/exit pages, operating system, date/time stamps, and related data.
We use this information to analyze trends, administer the website, track users’ web browsing movements, determine the effectiveness of our promotional campaigns, and gather broad demographic information on our user base. This data is used to improve our website and marketing efforts.
Cookies are small text files placed in visitors’ computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, disabling cookies may prevent you from using certain features of our website properly.
Web beacons, pixel tags, and other tracking technologies are electronic images embedded in web pages and emails to track your usage activities. We use them to determine the effectiveness of our marketing campaigns and email communications. Disabling cookies on your internet browser will prevent web beacons from tracking your activity. However, doing so may limit certain features on our website.
We use Local Storage Objects (LSOs) such as HTML5 to store content and preferences. Various browsers may offer their own management tools for removing HTML5 LSOs.
Our website is not designed to respond to “Do Not Track” browser settings and we do not currently participate in any “Do Not Track” frameworks.
Links to Third-Party Websites
Our website and services may contain links to or integrate with third-party websites and services. We are not responsible for the privacy practices of these sites and services. You should review their privacy policies carefully.
Children’s Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect Personal Information from children under 13 without obtaining parental consent. If you are the parent or legal guardian and believe your child has provided us with Personal Information, please contact us. If we learn that we have inadvertently collected Personal Information from a child without consent, we will promptly delete it.
International Data Transfers
Your information may be processed in countries other than your home country, including the United States. These countries may have data protection laws that differ from the laws where you live.
Where required, we obtain your consent for disclosure of your Personal Information to foreign countries deemed not to provide “adequate” data protection. We utilize standard contract clauses, corporate rules, and other compliance tools to ensure adequate protection of Personal Information when transferring data internationally.
Changes to This Privacy Policy
We may occasionally update this Privacy Policy as required by law or to reflect changes to our data collection, usage and storage practices. If we make any material changes, we will notify you by email or by posting a notice on our website prior to the changes becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
Contact Us
If you have any questions about our Privacy Policy or practices, please contact us at:
Xridonsen® Lights
Attn: Privacy Officer
[email protected]